GVD: good business at Couromoda

Introducing major fashion trends, GVD estimates a 30% increase of their business at the fair. According to the commercial manager, Adriano Rodrigues, they hosted at their booth many boutique buyers, from the North and Northeast of Brazil.

Buyers of renowned chains that are already their clients and newcomers namely the Garant Group from France and buyers from Mongolia visited them. "We already export to 45 countries, of which 80% are for European brands," he said.

The fact of selling to major European brands, says Adriano Rodrigues, has provided them with an anticipated expertise on early fashion trends, which ensures the success of the collection. The GVD boasts three main lines. One of them is the Pyramidis, which features cutting-edge products, geared to young and sophisticated women who seek luxury, status and comfort.