DalPonte plans a 20% growth

With countless innovations in the lines of sneakers, football boots and balls for outdoor, indoor and futsal soccer, DalPonte sports brand recorded higher business volume than expected at Couromoda. "We hosted customers from all regions and made sales even to those who normally would not buy at the fair," states commercial manager Everton Santos.

DalPonte is optimistic and foresees a minimum growth of 20% in 2010 and an increase in its Brazilian sports market share, prompted by the stable and well balanced mix of products, by the focus on their turnover in the stores, by the strength of the brand with consumers and other promotional activities under way.

In 2011, DalPonte is expected to grow some 40% and resume the same level of activity that highlighted it nationally, transforming it in one of the most popular shoe brands in the segments of the outdoor, indoor and society soccer.